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The Most Versatile VoIP Provider: FREE PORTING

Ultimate Computer Telephony Server: The $500 Mac mini

If you’ve always wanted a complete Computer Telephony Integration (CTI) solution for your small business or home office but were put off by mega-thousand dollar sticker shock, there’s good news. Your clean living finally has paid off. Thanks to Apple’s introduction of the $499 Mac mini and Ovolab’s 2.0 release of their $150 Phlink telephony server, you now can build an Interactive Voice Response (IVR) call center and auto-attendant with complete messaging, voice mailing, call routing, data base lookuping, out-dialing, faxing, and email message forwarding for under $650 … in one afternoon. And, yes, I’ve done it so this isn’t a sales pitch. Need support for additional incoming lines? Just add additional $150 Phlink server modules, and you’re in business. If you’re contemplating building the Home Automation Server we discussed last week, then this telephony server is a perfect complement. All you’ll really need is Phlink and a little additional RAM when you purchase your Mac mini.

Here’s a quick introduction to Ovolab Phlink’s feature set. Using any phone line with caller ID (including VOIP lines such as those we’ve previously recommended), you can build customized solutions to answer and route calls based upon the caller’s identity. This customization includes user-specific IVR menus to retrieve customer data, weather reports, sales figures, or virtually anything else you need. After retrieval, the caller can use a touch tone phone to route a fax or email to a specific phone number or email address. Or you can use the IVR capabilities to capture voice mail messages which immediately can be retrieved using any web browser or emailed to you or your cell phone. All you need is an Ovolab-provided script. If you need to turn on the sprinkler system in your front yard while away on vacation, that’s no problem either. Just phone home, key in your secret sprinkler watering code, and Phlink will pass the instruction along to the Home Automation Server we built on the same Mac mini last week using Indigo. Another great use of this system is to route telemarketers and folks on your personal do-not-call list into that special place: IVR Hell, an endless variety of choices to press 1 for this and press 2 for that. It can entertain obnoxious sales people for hours at a time, and you’ll never even know the phone rang. Or, if you prefer, Phlink can just disconnect these calls. Finally, you can use the Mac’s powerful text-to-speech capabilities which are incorporated into Phlink to build customized responses to queries from callers. For example, a customer could be provided a current inventory status based upon a customer-initiated query. The possibilities are endless. And if you’re not that imaginative, Ovolab has assembled an incredible array of scripts to get you started. Some of you probably are shaking your head saying, "I’ve tried cheap IVR solutions before, and the touch-tone commands just weren’t reliable." Well, Phlink is bundled with a USB hardware adapter to handle caller ID and touch-tone translation, and I have found it to be just as accurate as corporate systems costing thousands of dollars. You won’t be disappointed. Just send me a check for half your savings, and we’ll call it a day. Enjoy!

The Baby Bell Albatross: VOIP

When Judge Harold Green split Ma Bell into smaller monopolies over 20 years ago, little did he know he was creating a seven-headed monster in the place of one. Leave it to the march of technology and a boost from "number portability" to solve at least some of the dominance problems. One last hurdle remains, but we’ll get to that.

As things are shaping up, it appears that the Great Equalizer in the telecom world may be VOIP (Voice Over IP or Internet Telephony as it is variously known). VOIP is doing to long distance what cell phones did to pay phones. If that wasn’t enough, along came the double-whammy of Number Portability (keeping your phone number when you change telecom providers) coupled with the fact that almost every person in America with broadband service also owns a cell phone. Now the Baby Bells (aka RBOCs) are fighting to keep just their home phone business in major markets. If you didn’t know, number portability now permits you to transfer your home phone number to either a cell phone or a VOIP provider.

By way of example, in Atlanta, the home of BellSouth, a single residential phone line with all the bells and whistles (caller ID, call waiting, call forwarding, etc.) now costs just under $50 a month after adding almost 30% to the basic rates for fees, surcharges, and taxes. To suggest that these fees are beyond the control of the RBOCs is disingenuous considering that most of the regulatory agencies have been firmly ensconced in the hip pocket of the Baby Bells for decades. Assuming you already pay for high speed Internet service, for half (or less) the cost of a BellSouth line, you now can subscribe to any of several VOIP services which provide equivalent "features" plus unlimited local and long distance calling throughout the United States and Canada.

For under $20 a month, BroadVoice now includes free long distance calling to anywhere in the U.S. plus 20 additional countries including most of Europe, Australia, China, and Taiwan. For $5 more, you get another 14 countries. One of the best, but not cheapest, VOIP providers is Vonage. Their residential offering gives you unlimited calling in the U.S. and Canada for $24.99 a month, still about half what BellSouth charges. If you can live with 500 minutes a month, it’s $10 cheaper. But remember, every local call and incoming call counts against your minutes. Another good provider at the $19.95 level with unlimited calling in the U.S. and Canada is Packet8. They were the first provider to offer 911 services for an additional $1.50 a month, something most VOIP providers do not yet have. Vonage now has 911 service as well. If you have a cell phone, 911 is probably not a concern. If not, it may be worth considering. Another advantage offered by many VOIP providers is the ability to request an additional phone number in virtually any area code. Additional numbers typically cost $5 a month. If most of your incoming calls come from one area code, this is a major plus with VOIP.

What’s involved in setting up VOIP service to replace existing local phone service? You’ll need broadband, but you knew that. Don’t cancel your local service until you have signed up with a new VOIP provider and your existing number has been transferred to your new VOIP account. Your VOIP provider will handle all of this and notify you when it’s safe to cancel your existing local phone service. Next, plan how you will use your VOIP service. If you want to use the service from multiple phones in your home, then you’ll want to sign up for a plan with a device called a terminal adapter, a little black box that plugs into your broadband router (for Internet access) and a phone jack somewhere in your home. Don’t try this on the existing phone wire in your home until you have disconnected your Ma Bell line, or you’ll burn up your terminal adapter! For the short term, you can plug a cordless phone into the terminal adapter and get by until you kiss Ma Bell goodbye. Once you safely connect the terminal adapter to a phone jack, other phones in your house will work as usual except you’ll dial 1, then an area code, and then a number to make every call. If you live in an area that already requires 10-digit dialing (like Atlanta), then adding an additional 1 prefix will not be a big deal. It should be noted that a few new firewall/routers now include the terminal adapter functionality in the router; however, it usually locks you in to a specific VOIP provider. With this approach you lose your flexibility to switch providers without ripping out your home (or office) network and starting over so I’d recommend sticking with a separate terminal adapter.

If you plan to use VOIP as a backup to your existing local phone line, some other options are available. Skype, which works in conjunction with your PC or Mac at this time, is a free VOIP service so long as you make calls to other Skype users. Calls to regular phone numbers cost about 2¢ a minute. This includes local calls. Regular phones cannot yet call Skype subscribers although other Skype users can call you as long as your computer is on. Unlike the major VOIP providers where quality is almost indistinguishable from a typical long distance call, Skype calls vary in quality depending upon the microphone and speakers or USB phone attached at both ends of the connection. A better option for a VOIP second line (particularly if you plan to use it mostly for low-cost long distance calling) is IPconnection, a service offered by PC Connection. With this service, you pay $24.95 a year for a phone number. You can call anyone else with an IPconnection phone for free during the year. Other calls are roughly 2.9¢ per minute to about 100 countries. Incoming calls through one of several access numbers in California (not toll free) are free for you although they may not be free for folks calling you from outside California … unless the caller has free long distance calling with their cell phone, of course. I wouldn’t recommend any of IPconnection’s USB phone offerings (which require a PC); however, the terminal adapter and the RJ45 phone work well with exceptional voice quality.

A final option for VOIP service is to acquire a VOIP WiFi phoneset (see inset). With this option, all of the VOIP "smarts" are built into the phone instrument. You can use the phone to make or receive calls from any Wi-Fi location assuming you have rights to use the wireless network. The hardware is currently available for use with IPconnection, BroadVoice, and perhaps soon in the United States with Peerio, a peer-to-peer telephony solution which may grow to rival Napster’s popularity. The remaining hurdle is integrating VOIP WiFi into existing cell phones. A slightly different approach with a cordless phone but still requiring a PC as a host is offered by Skype. And, for under $50, here’s a just-released black box called rapidBox that let’s you use regular phones or cordless phones with Skype.

Finally, here are a few possible drawbacks of VOIP service, and this list is by no means exhaustive. 911 availability already has been mentioned. Voice quality is something you will have to judge for yourself. With the reputable providers, there is almost always a 30-day money-back guarantee so you have nothing to lose by experimenting until you find a service that meets your needs. Faxes don’t work through Internet telephony although there are a number of very low-cost fax solutions that you can find using your favorite search engine. Distinctive ringing with multiple phone numbers has not yet been implemented as far as I know although this certainly may change in the coming year. As mentioned, you can obtain multiple phone numbers in various area codes at very little additional cost. Last but not least, when you kiss Ma Bell goodbye, your number will soon drop out of the local phone book. Shortly thereafter it will drop out of most of the web-based directories since these pull their data from local phone books. There needs to be a way for on-line directories to distinguish between someone who has disconnected a phone number and moved versus someone who has switched their number to a cell phone or VOIP solution. The RBOCs shouldn’t retain exclusive control of whose phone numbers are public and private. This obviously needs to be addressed perhaps by local governments, and there are some task forces working on this. Of course, for many of us, dropping out of the phone book may be a blessing rather than a curse.

Web Hosting (Is Not) For Dummies

There’s nothing quite like discovering that you really can build your own Apache web server and host your own web site even running Windows XP Home Edition. Having done that, the next question you need to ask yourself is why anyone would want the everyday chore of wrestling with security patches, dependencies, libraries, compilers, and on and on unless you just happen to do this sort of thing for a living. Assuming you’re still with me, the next question becomes where to turn for web hosting services. Typing "web hosting" into Google returns just over 25 million hits so that’s probably not the best approach. Having used five fairly good web hosting companies over the past two years, I thought it might be more helpful to sketch out what to look for rather than just providing an outright endorsement of a particular vendor, but we’ll get to that. To begin, here’s a short list of the Top 5 Things to Look For in a Web Hosting Provider.

Reliability means so much more than 99.9% uptime. Is there a guarantee? What do you get if the system isn’t up 99.9% of the time? For many businesses, the guarantee isn’t nearly as important as finding a service that really, really is up 99.9% of the time. After all, you really don’t want your $20 back. You want customers to be able to order from or see your web site. So here’s what to look for in reliability. Does the provider use the latest and greatest web server hardware? Visit Dell and compare. Does the provider use multiple pipes to the Internet from different companies? Is the provider hosting from a network operations center that has backup power? Does the provider make system backups? Many don’t! Does the provider publish a phone number to call when the servers go down? Is the provider using the latest versions of Linux and/or Windows Server?

Performance also matters. The latest hardware and big pipes to the Internet help but, once you leave the mom-and-pop operations behind, most providers meet these two criteria. The true measure of performance has more to do with how many users share a server with your domain, what types of customer applications are running on that server, and how carefully the provider monitors activity on your shared server. How do you know? The short answer is you really don’t until you sign up. So look for a provider that gives you short-term rates (preferably month to month) and a 30-day money-back guarantee. Having said that, even with good providers, the addition of one disreputable customer who runs a hundred spam scripts an hour will cause immediate problems for you.

Response Time Solving Problems. There are two pieces to this puzzle: how quickly can you get word to the provider that your server has croaked and how quickly can they fix it. Good providers have multiple ways for customers to report problems: through the web, pagers, faxes, and phone calls. If your provider only offers a web form, there’s probably a reason. How quickly a provider fixes problems is quantifiable, but it will be unusual for you to know about most issues other than your own. The bottom line on response time is pretty simple. If you’re having frequent outages that are forcing you to worry about response time to fix problems, your provider has problems. Look elsewhere!

Scope of Services. The most important feature you can have with your domain hosting account is a quick way to move to another provider when things go south. If you use MySQL databases and cron scripts, backing up your own data (assuming you can get access to it) is painful to put it mildly. If a provider uses cPanel as the shell for your accounts, there are tools that will let your next provider grab virtually everything in your account and transparently move it to your new provider’s server. So, unless you have little more than static web pages which you back up regularly, look for a provider that runs the latest (commercial) version of RedHat Enterprise Linux with Web Host Manager (WHM) and cPanel for managing your account. The standard mix of applications should include POP and IMAP email accounts, web mail, MySQL and PostgreSQL data base management systems, PHP and PHPmyAdmin, and SpamAssassin. Virtually all the providers give you FTP access to upload and download materials for your web site. Some provide Secure Shell access (SSH) for an additional fee, but this exposes them to additional security risks so don’t count on it. If your needs are more for creative web tools such as e-commerce, project management, customer service and support, photo galleries, discussion forums, or blogs, then you also should look for a provider that includes Fantastico which makes complex script installations a breeze. For example, this WordPress blog was installed, configured, and ready for use in less than five minutes using Fantastico.

Cost. Luckily for us, it’s a buyers’ market for web hosting services. So long as you get 25 million hits on the words "web hosting" in Google, cost will be the least of your worries. To host one or a few domains should rarely cost more than $10 a month with plenty of bandwidth to support normal access. You do pay for bandwidth which is measured with virtually all reputable providers. If a provider advertises "unlimited bandwidth" and the price is too good to be true, it probably is. Either the provider will terminate your account when you begin using excessive bandwidth (by their definition, not yours) or the performance of your site will be so miserable that it won’t matter how much free bandwidth you have. Unless you’re hosting something illegal (such as music) or pornography, both of which most reputable providers frown upon, 20GB of monthly bandwidth will usually suffice for all but the most heavily traveled web sites. Another issue to explore, of course, is the cost of switching hosting plans or upgrading bandwidth as your requirements grow.

Bottom Line: WestNIC.net gets my vote for the best overall hosting company. And an honorable mention no longer goes to HostDime.com. Since leaving HostDime a year ago, many of my colleagues have followed so things appear to be headed in the wrong direction there. Your mileage may vary.